So much for
me being a savvy and up to date internet marketer. I was making
a comfortable living online but I was missing the boat on a few
things.
Like the
factt that you can readily sell household items to the general
public in large numbers. I had erroneously believed that since
those things were commonly available down the street that no
one would ever buy them online - wrong!
The turning
point for me shedding that belief was when a good friend of
mine showed me how he was turning his offline biz into a
thriving online one, selling commonplace products such as
childrens
furniture and rain water
tanks.
I guess
what initially surprised me wasn't that you could make a
comfortable living online ( I already did that
myself)
What was
most interesting to me was the way in which my marketing
friend was succeeding despite selling things that I would have
deemed problematic to move on the net.
What I mean
by this is that I was largely in the dark that the public
routinely purchase big ticket items via the net, which are very
regular household products.
I think
about it though and I shouldn't be at all surprised since I
myself have been assisting people in selling their property
even though I never witness their home first ahand ...and
sometimes the properties are as far away as 5,000
miles.
It certainly gives me a buzz to see how
regular people just like me a re doing online nad it's a real
indication that the net will just continue to grow in
importance as a medium for marketing all manner of goods and
services.
I'll keep
helping sell homes and my buddy will fulfill the needs of
people wanting either a cot
mattress ,a baby playpen or even
a big rain water tank.
His site
is already being seen by Google as an authority site for
all things related to childrens
nursery furniture.
The reason
it's so simple to sell online is that we are filling a void and
that is to provide the ultimate in ease of shopping. These days
people want convenience almost as much as they
desire value for money. Perhaps even more
so.
Joe Public
has become time poor but is still fairly cashed up and looking
to spend and he or she really just want quick fixes to all
of their problems.
So as an
internet marketing you are in the business of solving peoples
problems. Do that and they will line your pockets with
gratitude and money. Enough money to sustain your work at home
ideals.
Always bear
in mind one particular thing about internet marketing.
Your customers expect speed and also
convenience.
You can
provide a "wham bam, thank you madam" kind of service. Not
at the expense of sound customer service of
course.
People are
now used to expecting things on the internet with a sense
of instant gratification.
It doesn't
mean that you can't treat your customers well, of course you
should but have the sytems in place for speed and efficiency in
processing their orders or questions.
Give them
what they want quicker and better than they can get it
elsewhere...and they'll love you for it!
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