They have always been important in the offline world, but now the internet has exploded the potential for viral marketing.

Normal marketing generally consists of a sledgehammer approach where the prospect is beaten into submission by sheer repetition or emotion but there is a better way. This better way is not only more effective but far more efficient than traditional forms of advertising.

In the everyday world this viral effect is best recognised as good old fashioned word of mouth. I know it doesn’t sound sexy or high tech but it’s the pinnacle of marketing.

When one friend tells another friend that a product is great and give it his personal recommendation than that carries a far greater seal of approval than any typical advertisement can, with the possible exception of a celebrity endorsement.

Celebrity endorsements however, don’t come cheap and they can also be very fickle if the star goes out of favour with the public suddenly or loses some of their appeal.

No such problems with tell a friend style marketing techniques. They are incredibly cost effective methods of advertising and can spread with extreme rapidity. They are robust and long lasting advertising mediums that present amazing ROI potential.

This website is your repository for all forms of viral marketing examples, viral marketing scripts, software, tips and tools.

We’ve just launched this month so bookmark so that you can come back and see how we institute viral marketing strategies on this very site.

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